This project was one of the best investments we ever made. Within the first few months, we saw a 32% increase in student sign-ups while reducing the amount of time our staff spends communicating information. I highly recommend the DESIGNLEDGE team!" Ramsey Cross Co-Owner, ATA Family Martial Arts
The American Taekwondo Association Family Martial Arts (ATA FMA) is part of a worldwide martial arts organization that needed help differentiating themselves from other ATA affiliated schools. In addition, their continued expansion required a better method for information dissemination and student acquisition. Finally, they needed help unifying their brand strategy throughout their numerous locations.
After market research and the information architecture phase, we gathered affiliation and program logos, directed an on-site photoshoot, designed custom icons, and obtained other various website assets. The final website is designed with both current and future students in mind to ensure they can access pertinent information in as few clicks (or taps) as possible. In addition, visitors are funneled to an interactive "free trial" form which collects valuable lead data for the school owners. To unify their brand strategy, we created posters, apparel, promotional marketing items, and even national tournament branding.